In 2010, Lovelykind™ Beauty, then Hey Lovely Makeup, was founded by Erica Luttmann, out of a desire to provide a custom, boutique quality experience.  The rebranding was not merely a shift in nomenclature but a deliberate evolution, mirroring the introduction of an elevated spectrum of services—ranging from aesthetics, facials to salon offerings.

about us

A Leading Pioneer in Artful &  Sophisticated Beauty

Their talented artistic team serves hundreds of clients annually and maintains collaborative partnerships with the industry's top luxury professionals. 

 Each of their in-demand artists are carefully selected for their talents, professionalism & the kind of friendliness you want around. 


Their approach to beauty is straightforward: effortlessly refined with a modern touch. We believe in a ‘less-is-more’ approach over making you look like a different person and aim to highlight your best features.

Lovelykind Beauty's artistry has been featured on HBO, ESPN, HGTV, Great Day Houston and in countless publications including the cover of the inaugural issue of Brides of Houston, Martha Stewart Weddings, Allure, Style Me Pretty, Elle Decor, Southern Living, The Knot, Inside Weddings, Modern Luxury Brides, Modern Luxury Interiors, and Southern Weddings.

Lovelykind Beauty's has been the recipient of numerous awards including Wedding Wire Couple's Choice (2016, 2017,2018), The Knot Best of Weddings (2015, 2016, 2017, 2018,2019, 2020, 2021). 

Your Beauty Dream Team

meet the  team

you may have seen us in

KITTSIE KLAES, PEBBLE BEACH 2022

They went above and beyond to make me feel like the most important person in the world on my wedding day. They were positive during every interaction and made me want to be their friend. My hair and makeup, as well as my mom and mother-in-law's, looked so flawless: beautiful but natural. I would hire Hey Lovely again and again, and I know we will be using their services in the future as well as recommending them to anyone and everyone. We loved them!

One of my favorite parts of my wedding day and weekend!

Larson Mcquary

Not only do they do an incredible job at all the work they do, but they have the best team of women! Lovelykind traveled to do my wedding hair and makeup and I continue to go back to them for all my beauty and special event needs. I highly recommend their team for any hair, makeup and skincare needs!! Love the wonderful Lovelykind women!!!

I can’t say enough wonderful things about Lovelykind!

Mikayla perez

I look forward to every time I have a reason to come see this team!

Dee has done my college grad, engagements, wedding and maternity photos hair & makeup. She makes me feel absolutely beautiful every time. 

As a bride, I appreciated their patience with me!

S. T. 

I'm so happy I chose them for my wedding day! They were professional, patient, fun, and did an incredible job. With a group of 12, I was so impressed with how well they stayed on schedule and never made us feel rushed. As a bride, I appreciated their patience with me and how they really wanted to make sure I was happy with my hair and makeup before they left. I did a second look for the evening and was equally happy with how that turned out!